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by Sun Tzu : El Arte de la Guerra / The Art of War (Spanish Edition)

ISBN : #9563100263 | Date : 2007-12-10

Description :

PDF-0b1de | El Arte de la Guerra es el mejor libro de estrategia de todos los tiempos. Inspiró a Napoleón, Maquiavelo, Mao Tse Tung y muchas más figuras históricas. Este libro de dos quinientos mil años de antigüedad, es uno de los más importantes textos clásicos chinos, en el que, a pesar del tiempo transcurrido, ninguna de sus máximas ha quedado anticuada, ni hay un solo consejo que hoy no sea úti… El Arte de la Guerra / The Art of War (Spanish Edition)


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by Mark E. Parry : Strategic Marketing Management: A Means-End Approach

ISBN : #0071372229 | Date : 2001-12-26

Description :

PDF-82a94 | Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or mana… Strategic Marketing Management: A Means-End Approach


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by Thomas E. Ackerman : The ZFactor Sales Accelerator: For Life Insurance Professionals

ISBN : #1469932288 | Date : 2012-02-09

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PDF-9af0a | Successful people think and act differently is the premise Larry empowers as he mentors Joe on how to become a sustainable top producer. Grab a cup of coffee, tea or juice and pull up a chair as Larry reveals how a unique xy graph combined with a proprietary sales coaching methodology helps Joe think and act differently to get out of his current sales slump, build a sustainable business and become… The ZFactor Sales Accelerator: For Life Insurance Professionals


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by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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Consumer Behavior Marketing Mcgraw Hill Paperback PDF 04dabce5d

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Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson [Mcgraw-Hill/Irwin Series in Marketing] by Peter, J. Paul, Olson, Jerry C. [Mcgraw-Hill (Tx),2004] [Paperback] 7th Edition PDF




: Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson [Mcgraw-Hill/Irwin Series in Marketing] by Peter, J. Paul, Olson, Jerry C. [Mcgraw-Hill (Tx),2004] [Paperback] 7th Edition

ISBN : # | Date : 1601

Description :

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Store Wars Battle Mindspace Shelfspace PDF 237bde0c7

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Store Wars: The Battle for Mindspace and Shelfspace PDF




by Judith Corstjens : Store Wars: The Battle for Mindspace and Shelfspace

ISBN : #0471950815 | Date : 1995-02

Description :

PDF-99c4e | Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers an… Store Wars: The Battle for Mindspace and Shelfspace


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Secrets Great Rainmakers Techniques Business PDF 2e2a29e09

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Secrets of the Great Rainmakers: Proven Techniques from the Business Pros PDF




by Jeffrey J. Fox : Secrets of the Great Rainmakers: Proven Techniques from the Business Pros

ISBN : # | Date : 2006-03-06

Description :

PDF-ce510 | In Secrets of Great Rainmakers you’ll learn how to outsmart the competition and set yourself apart from the pack. Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and co… Secrets of the Great Rainmakers: Proven Techniques from the Business Pros


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by Mark Stickdorn : This is Service Design Thinking: Basics-Tools-Cases

ISBN : # | Date : 2012-12-20

Description :

PDF-d1e2f | This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about i… This is Service Design Thinking: Basics-Tools-Cases


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Master Management Builder His Structure PDF 06bd116b5

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by Bruce E. Winston : The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning

ISBN : #1929217013 | Date : 1999-07-01

Description :

PDF-35ff3 | The Master Management Builder and His Structure is an allegory about a manager/leader who sets out to learn about being more effective. In his journey he encounters academicians as well as other managers who seem to have the knowledge of how to be an effective manager. The Master Management Builder becomes an apprentice to the Benchmarking Master and learns the time-tested principles of being a go… The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning


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Wisdom Crowds James Surowiecki PDF D2726d2dc

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by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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Win Hispanic Market Strategies Business PDF Beec0bbe5

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by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

Description :

PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

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PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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Sell Like Natural Born Salesperson PDF 5f3f56b2d

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How to Sell Like a Natural Born Salesperson: Learn How the Best Make Success Look Easy! PDF




by Gary S. Goodman : How to Sell Like a Natural Born Salesperson: Learn How the Best Make Success Look Easy!

ISBN : #1580620515 | Date : 1998-10

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How to Sell Like a Natural Born Salesperson: Learn How the Best Make Success Look Easy! by by Gary S. Goodman

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Exit Strategy Practical Selling Business PDF Fcfaf69f2

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Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset PDF




by Graham Watkins : Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset

ISBN : #154541632X | Date : 2017-02-01

Description :

PDF-1a448 | A ‘no nonsense’ guide to selling your business written by Graham Watkins who sold his to a Public Limited Company and rode into the sunset. From why and when to sell, to how he describes each stage of making a great deal in layman’s terms exploring the options and pitfalls of getting it wrong. “This is the most comprehensive and easy to read advice about selling a business I have read; you shoul… Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset


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[Pub.43rtC] Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset PDF | by Graham Watkins


Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset by by Graham Watkins

This Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind

Get Name Rules Create Great PDF C886a959a

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Get a Name!: 10 Rules to Create a Great Brand Name PDF




by Jacky Tai : Get a Name!: 10 Rules to Create a Great Brand Name

ISBN : #9812618465 | Date : 2009-03-31

Description :

PDF-58c95 | So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn’t have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances … Get a Name!: 10 Rules to Create a Great Brand Name


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[Pub.52nwb] Get a Name!: 10 Rules to Create a Great Brand Name PDF | by Jacky Tai


Get a Name!: 10 Rules to Create a Great Brand Name by by Jacky Tai

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